YouTube A Partner For The Swimming Pool & Spa Industry

In 2011, Google reported 3 million video views per day on YouTube - a 50% increase over the year before. “That's the equivalent of nearly half the world's population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day," Google shared on their blog.  Another interesting statistic is that every minute of 2011 YouTube received 48 hours of video uploads.  Not surprisingly, YouTube is ranked as the top video destination on the web.

Video is the perfect partner to our industry.  There is nothing as engaging as moving images.  Viewers may glance at a photo, but a moving image holds their attention longer.  Long enough for them to begin to imagine the lifestyle image on the screen becoming their reality.  This year commit to video as a medium for sharing your message.  If you are new to YouTube or need instruction on setting up a YouTube channel for your company, click the YouTube icon below...

 

Here you will find everything you need!

And if you are looking for a bit of inspiration, visit my YouTube channel by clicking the link below.  Enjoy & your comments are always welcome! 

Social Media 2012 Creating & Using A Twitter Account

This week we are going to tackle Twitter! 

In just a few simple steps you will be using Twitter like a pro! 

 Get ready to connect on a new social media platform...

Click Here For Twitter Instructions!

Social Media for 2012 Creating A Facebook Page

Today…the Wealthy, your customers base is dramatically influenced by "Social Media" on their Swimming Pool and Spa purchases.  The importance of understanding the value of social media marketing tools such as, Facebook, Twitter, Linkedin, Blogs, YouTube, and Foursquare cannot be overstated. Now…turn this revolutionary "Marketing Change" into your competitive advantage. To ring in 2012 I have created a series of "Social Media How-To's" & I will be posting a new resource here each week.   It seemed only fitting that we begin this process discussing how to create a company Facebook Page....

Click Here For The Facebook Page How To

Tis The Season To Make A "Splash" With Social Media!

With our season in full swing there has never been a better time to use social media to build relationships and strengthen your business.  I wanted to start the week by sharing this letter.  Another great example...

May, 26, 2011

Vance Gillette

2620 Commerce Way

Vista, California 92081-8438

RE: Zodiac Pool Systems

        Business Development Programs

Dear Vance:

Both Bob Jehle and I cannot thank you enough for all the valuable support you and Jason Anderson have given to our company PoolBuilders, Inc. over the past few months.

Your recommendation that our company begin working with the fabulous people at Small Screen Producer, specifically Brie Romere and her incredibly efficient staff members, has produced results that neither Bob and I could have imagined.  Because of the addition of social media tools that were introduced to us by Brie via your recommendation, we were able to develop a contest that is returning valuable information and new sales leads that we could not have imagined were available in this recession arena we are all experiencing. 

Please accept our heartfelt thanks to both Jason Anderson and you yourself for a wonderful job well done. We look forward to our next innovative idea having come from you invaluable service to our organization.

Sincerely:

Richard B. Clements

President

PoolBuilders, Inc.