LinkedIn, Now Is The Time!

LinkedIn is the world’s largest professional network with over 120 million users and growing strong.  Unlike other social media platforms LinkedIn’s focus is purely business. Can you afford not to be visible there? A profile on LinkedIn accomplishes three goals immediately:

1-      Increases Your Visibility

2-      Improves Your Accessibility

3-      Boosts Your Google Page Ranking

Now is the time!  Polish up that resume & follow this link to LinkedIn’s guide for new users.   Once your profile is up & running send me an invitation to connect on LinkedIn.  I would be honored to be among your first connections!

Social Media 2012 Creating & Using A Twitter Account

This week we are going to tackle Twitter! 

In just a few simple steps you will be using Twitter like a pro! 

 Get ready to connect on a new social media platform...

Click Here For Twitter Instructions!

Social Media for 2012 Creating A Facebook Page

Today…the Wealthy, your customers base is dramatically influenced by "Social Media" on their Swimming Pool and Spa purchases.  The importance of understanding the value of social media marketing tools such as, Facebook, Twitter, Linkedin, Blogs, YouTube, and Foursquare cannot be overstated. Now…turn this revolutionary "Marketing Change" into your competitive advantage. To ring in 2012 I have created a series of "Social Media How-To's" & I will be posting a new resource here each week.   It seemed only fitting that we begin this process discussing how to create a company Facebook Page....

Click Here For The Facebook Page How To

Being Who and What You Are In Today's Transparent World of Social Media

I have been talking about the value of social media for a while now.  Many in the pool & spa industry agree with my message and realize that this new form of communication is way past the fad stage...social media is here to stay.  It is the new norm.  Let me share with you another example of social media at work...I recently received this email:

"Hey Vance, Frank the pool guy in Miami. Taking your advice on the social media exposure. When you have a moment check out the company Facebook at http://www.facebook.com/bluewaterpools.sfland please give us a "like this". Also, created a new webpage, check us out at http//:www.custombluewaterpools.com."

So, I went to check out Frank's Facebook page & his website & one thing quickly became apparent to me..."Frank gets it."  I encourage you to take a minute & visit Frank's website.  Clicking on "About Us" takes you to a page that discusses his "core values" - integrity, dependability, and excellence.  Throughout his website he uses phrases like "environmentally friendly, highly efficient, easily maintained, lowest cost of operation".  Those are "values" important to Frank and values shared by today's consumer.  His message moves seamlessly over to his Facebook page where you find a client post that reads: "I hired Frank/Bluewater Pools to resurface a pool and build an infinity edge on a $5 million home for my most important client. I worked with several other contractors  in Miami and none kept their promises and none were accountable.  Frank was the opposite.  Frank delivered on time, kept his word, and created a gorgeous glass tile pool surface with Infinity Edge.  He made me look good.  In addition, I was a bit of a pain and Frank dealt with me with the patience of an old pro (no offense Frank!)  Call me for a reference - John Gee - Realtor - Miami Beach Sotheby's."

WOW!  It doesn't get any better than that.  A few minutes on his website and a couple of minutes on his Facebook page, you start to feel like you know who Frank is and what his company, Bluewater Pools, is all about.  The dots are connected!  Then, Frank takes it a step further and adds a contest he calls "Creating Unforgettable Memories" with prizes like an IPad, digital camera & underwater camcorder.  Frank's website asks the question "Who Is Building Your Backyard Paradise?"  By the end of this season it is a safe bet to think many people will be answering "Frank Vazquez."

Tis The Season To Make A "Splash" With Social Media!

With our season in full swing there has never been a better time to use social media to build relationships and strengthen your business.  I wanted to start the week by sharing this letter.  Another great example...

May, 26, 2011

Vance Gillette

2620 Commerce Way

Vista, California 92081-8438

RE: Zodiac Pool Systems

        Business Development Programs

Dear Vance:

Both Bob Jehle and I cannot thank you enough for all the valuable support you and Jason Anderson have given to our company PoolBuilders, Inc. over the past few months.

Your recommendation that our company begin working with the fabulous people at Small Screen Producer, specifically Brie Romere and her incredibly efficient staff members, has produced results that neither Bob and I could have imagined.  Because of the addition of social media tools that were introduced to us by Brie via your recommendation, we were able to develop a contest that is returning valuable information and new sales leads that we could not have imagined were available in this recession arena we are all experiencing. 

Please accept our heartfelt thanks to both Jason Anderson and you yourself for a wonderful job well done. We look forward to our next innovative idea having come from you invaluable service to our organization.

Sincerely:

Richard B. Clements

President

PoolBuilders, Inc.